11/7 #stylechat Summary: Shopping With/For Him

This #stylechat was inspired by a great idea from one of my favorite Tweeples, @sarahjaneml, who suggested an event for women to shop for men.  It led to this topic, as well as an evening at locally owned MartinPatrick3, a fantastic store I’ve dubbed Patina for men.

Highlights from the chat include:

  • The most success comes when partners shop together for him, when he is ready.
  • He is ready when he is out of something or when there is a specific need.  He typically doesn’t shop just because.
  • Return rates are high when shopping online or when shopping for him (versus with him).
  • Similar to women’s clothing, men’s clothing is different by store and brand so fit can be a moving target.  And I have been hearing more and more about vanity sizing with men’s clothing.  It is a trick to make us think we are not changing size or to build brand preference.
  • When something fits and he likes it, it’s a great idea to buy multiples.

#stylechat is a hosted chat every Sunday evening at 9 PM CT.  Everyone is welcome to this free and open forum!

{ Fabuliss helps women and men learn how to create and shop for outfits that align with their personal brand.  Color, fit, closets and shopping.  Fabuliss.com or 612-554-4629 }


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