This #stylechat was inspired by a great idea from one of my favorite Tweeples, @sarahjaneml, who suggested an event for women to shop for men. It led to this topic, as well as an evening at locally owned MartinPatrick3, a fantastic store I’ve dubbed Patina for men.
Highlights from the chat include:
- The most success comes when partners shop together for him, when he is ready.
- He is ready when he is out of something or when there is a specific need. He typically doesn’t shop just because.
- Return rates are high when shopping online or when shopping for him (versus with him).
- Similar to women’s clothing, men’s clothing is different by store and brand so fit can be a moving target. And I have been hearing more and more about vanity sizing with men’s clothing. It is a trick to make us think we are not changing size or to build brand preference.
- When something fits and he likes it, it’s a great idea to buy multiples.
#stylechat is a hosted chat every Sunday evening at 9 PM CT. Everyone is welcome to this free and open forum!
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